{"id":3,"date":"2026-03-24T14:47:38","date_gmt":"2026-03-24T14:47:38","guid":{"rendered":"https:\/\/optikwelt.ee\/?page_id=3"},"modified":"2026-03-24T14:47:38","modified_gmt":"2026-03-24T14:47:38","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/optikwelt.ee\/en\/privaatsuspoliitika\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<h2>OVERVIEW<\/h2>\n<p>Optikwelt O\u00dc's data protection terms and conditions describe the principles on the basis of which the company processes customers' personal data. The terms and conditions apply to all natural persons who visit Optikwelt's points of sale or the website optikwelt.ee.<\/p>\n<h2>OPTIKWELT AS CONTROLLER<\/h2>\n<p>The data controller is Optikwelt O\u00dc, registered 10612951, address V. Gerassimovi tn 20-7, 20203 Narva, Estonia; e-mail optikwelt@gmail.com.<\/p>\n<h2>SCOPE OF DATA PROTECTION CLAUSES<\/h2>\n<p>These data protection conditions apply to persons who visit Optikwelt's points of sale and the optikwelt.ee website, make purchases or submit enquiries containing personal data.<\/p>\n<h2>THE LEGAL BASIS FOR PROCESSING THE DATA<\/h2>\n<p>Optikwelt collects and processes personal data on the following legal bases:<\/p>\n<ul>\n<li><strong>Consent<\/strong>: explicit consent for direct marketing and consumer campaigns<\/li>\n<li><strong>Performance of the contract<\/strong>: contract of sale for the purchase of goods and the rights deriving therefrom<\/li>\n<li><strong>Legal obligation<\/strong>: compliance with legal requirements<\/li>\n<li><strong>Legitimate interest<\/strong>: protection of persons and property, judicial procedures, profiling<\/li>\n<\/ul>\n<p>If you are required to provide personal data but you refuse to share it, Optikwelt may refuse to provide the service.<\/p>\n<h2>THE PURPOSE OF THE PROCESSING<\/h2>\n<p>Optikwelt processes personal data for the following purposes:<\/p>\n<ul>\n<li>Conclusion and performance of contracts<\/li>\n<li>Customer service and customer interaction<\/li>\n<li>Developing and analysing client relationships<\/li>\n<li>Provision of products and services<\/li>\n<li>Direct marketing<\/li>\n<li>Consumer Behaviour Surveys<\/li>\n<li>Managing and developing services<\/li>\n<li>Website use and development<\/li>\n<li>Carrying out draws and surveys<\/li>\n<li>Compiling sales statistics<\/li>\n<li>Protection of persons and property<\/li>\n<li>Legal procedures<\/li>\n<li>Meeting legal obligations<\/li>\n<\/ul>\n<p>The company follows the principle of data minimisation - only processing data that is necessary for a specific purpose.<\/p>\n<h2>PROCESSED DATA<\/h2>\n<ul>\n<li><strong>Available at<\/strong>: personal data captured on CCTV (to protect persons and property)<\/li>\n<li><strong>On the website<\/strong>: tracking data - IP address, browser query data, cookies<\/li>\n<li><strong>E-poes<\/strong>: name and surname, e-mail address, telephone number, bank account number, postal address.<\/li>\n<li><strong>Inquiries to<\/strong>: contact details (name, e-mail, phone)<\/li>\n<li><strong>Specific data<\/strong>: processed only in relation to health disorders or related requests.<\/li>\n<\/ul>\n<p>The data will only be processed on the basis of information voluntarily provided.<\/p>\n<h2>DATA RETENTION PERIODS<\/h2>\n<ul>\n<li><strong>Guest shoppers in the e-shop<\/strong>: 3 years from date of purchase<\/li>\n<li><strong>Video recordings of points of sale<\/strong>: 30 calendar days (longer retention due to continuous security procedure).<\/li>\n<li><strong>Enquiries and requests<\/strong>: 3 years since last reply<\/li>\n<li><strong>Results of consumer campaigns<\/strong>: 1 year since the winners were announced<\/li>\n<li><strong>Legal procedures<\/strong>: 3 years from the end of the procedure<\/li>\n<\/ul>\n<p>After expiry of the retention periods, the data is deleted or anonymised.<\/p>\n<h2>SHARING YOUR PERSONAL DATA<\/h2>\n<p>Optikwelt uses service providers (processors) who provide the necessary services: software development, direct marketing, security and video surveillance, payment and postal services (Payment Centre AS, PayPal, SmartPost, Omniva, etc.).<\/p>\n<p>Processors may only process data on the basis of instructions from Optikwelt. Contracts guarantee confidentiality.<\/p>\n<p>Data is also shared with supervisory, investigative and law enforcement authorities where there is a legal basis.<\/p>\n<h2>DIRECT MARKETING AND RESEARCH<\/h2>\n<p>With your consent, Optikwelt may use your data for the purpose of sending you information about special offers, promotions and discounts, and for conducting surveys.<\/p>\n<p>Consent can be withdrawn by following the instructions in the direct communication or by contacting Optikwelt's management. Withdrawal is not retroactive.<\/p>\n<h2>VIDEOVALVE<\/h2>\n<p>Optikwelt's points of sale use video surveillance to protect people and property. The responsible processor is Optikwelt.<\/p>\n<p>Access is limited to authorised persons within the framework of their official duties. Recordings are normally kept for 30 calendar days, except for longer retention for security procedures.<\/p>\n<h2>HOW YOUR DATA IS PROTECTED<\/h2>\n<p>Optikwelt uses state-of-the-art technical and organisational security measures to protect data against unauthorised access, alteration, disclosure or destruction. Only authorised persons have the right to modify data.<\/p>\n<h2>YOUR RIGHTS WHEN WE PROCESS YOUR DATA<\/h2>\n<p>You are right:<\/p>\n<ul>\n<li>Request access to your personal data<\/li>\n<li>Request correction and transfer of data<\/li>\n<li>Request a restriction on processing<\/li>\n<li>Request deletion of data<\/li>\n<li>Object to processing<\/li>\n<\/ul>\n<p>Registered users can edit their own data. Newsletter subscribers can change their details via the link at the end of the newsletter.<\/p>\n<p>Applications must be submitted electronically in digitally signed form. Optikwelt is obliged to reply within 30 days.<\/p>\n<h2>LODGING A COMPLAINT<\/h2>\n<p>In the event of a breach of the Optics Code, this must be reported to management, with the precise factual and legal circumstances.<\/p>\n<p>If the dispute cannot be resolved, you have the right to contact the Data Protection Inspectorate (<a href=\"https:\/\/www.aki.ee\" target=\"_blank\">www.aki.ee<\/a>) or in court.<\/p>\n<h2>MISSIONS<\/h2>\n<p>Cookies are small text files that the web browser saves on the user's device. Optikwelt.ee uses:<\/p>\n<ul>\n<li><strong>Session cookies<\/strong>: enable the use of the website<\/li>\n<li><strong>Persistent biscuits<\/strong>: remember customer preferences<\/li>\n<li><strong>First\/third party cookies<\/strong>: to display relevant advertisements<\/li>\n<li><strong>Analytical cookies<\/strong>: optimising marketing communication<\/li>\n<\/ul>\n<p>Visitors can delete or block cookies in their browser settings. Without cookies, the website may not function as intended.<\/p>\n<h2>PROFILE ANALYSIS<\/h2>\n<p>Optikwelt may use data and purchase statistics for profiling purposes to better understand your expectations and to offer you better products and services. No legally binding decisions will be made as a result of profiling.<\/p>\n<h2>CHANGES TO DATA PROTECTION CONDITIONS<\/h2>\n<p>Optikwelt reserves the right to amend and supplement these terms and conditions at any time. The current terms and conditions are always available on optikwelt.ee and from the management.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00dcLDS\u00c4TTED Optikwelt O\u00dc andmekaitsetingimused kirjeldavad p\u00f5him\u00f5tteid, mille alusel ettev\u00f5te t\u00f6\u00f6tleb klientide isikuandmeid. Tingimused kehtivad k\u00f5ikidele f\u00fc\u00fcsilistele isikutele, kes k\u00fclastavad Optikwelti m\u00fc\u00fcgipunkte v\u00f5i veebilehte optikwelt.ee. OPTIKWELT KUI VASTUTAV T\u00d6\u00d6TLEJA Vastutav t\u00f6\u00f6tleja on Optikwelt O\u00dc, registrikood 10612951, aadress V. Gerassimovi tn 20-7, 20203 Narva, Eesti; e-post optikwelt@gmail.com. ANDMEKAITSETINGIMUSTE KOHALDAMISALA K\u00e4esolevad andmekaitsetingimused kohalduvad isikutele, kes k\u00fclastavad Optikwelti m\u00fc\u00fcgipunkte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":0,"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"wp:attachment":[{"href":"https:\/\/optikwelt.ee\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}